I'm Tim.

Marsh McLennan

Visual Designer (July 2024 - Present)

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Lead the creation and implementation of comprehensive design systems and templates to ensure consistency across a diverse range of branded campaigns, commercial advertisements, and digital assets for Marsh McLennan, the largest global insurance brokerage.

 

Develop and maintain scalable design assets and resources for cross-functional teams, enabling streamlined production of graphics, motion designs, and web content that align with the company's brand identity. Manage project timelines and workflows using industry-standard project management tools, delegating tasks to design teams and ensuring efficient collaboration between creative and marketing departments.

 

Produce high-quality visual content across various platforms, including digital ads, social media, and website design, that aligns with marketing strategies and enhances brand visibility. Collaborate closely with stakeholders to refine design direction, ensuring that all assets are on-brand, on-time, and aligned with the company's strategic goals.

 

Cineplex
Senior Graphic Designer (June 2024- July 2024)
 

Spearheaded the asset execution of multiple high-profile campaigns, including the Deadpool and Wolverine film promotions, Despicable Me 3, Twister, and many more, designing engaging visual content across print, digital, and in-theater assets.

 

Developed and designed visually compelling gift card programs for Cineplex, including Playdium and Rec Room, ensuring brand consistency and alignment with company-wide marketing strategies.

 

Delivered on-brand, dynamic design solutions that enhanced the customer experience and supported marketing goals for each campaign.

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Volaris Group
Senior Designer (Apr 2021- Mar 2024)
 

During my tenure at Volaris Group, I focused on expanding brand reach, achieving a notable 20% year-over-year growth performance. I revisited existing assets to improve it's mobile experience and enhanced UX/UI design. Through conducting a UX research project to understand the main pain points, I developed a comprehensive design system into Figma, complete with prototypes in various screen resolutions.

My achievements while working at Volaris: 

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• 60% increase in brand recognition

• Volaris outpaces Harris (competitor) in brand mentions by 18%

• Volaris surpasses Vista Equity Partners (competitor) in brand mentions by 206% 

• 20% year over year market growth

• 20,000 verified qualified web leads  

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I actively contributed to the design and the experience of the websites across all 250 companies in their portfolios. Whether that was doing design reviews, wireframing, prototyping, creative direction, or the actual craft itself I made sure to give as much support and guidance to our portfolios and teams as I could. Additionally, I directly supported the graphic needs of Volaris portfolios, offering guidance throughout the organization on proper brand utilization. Notably, I coined the company's official slogan, "Forever Invested."
 

Furthermore, our team spearheaded an advertising project with the Wall Street Journal. I was responsible for the creative advertising and the messaging for this campaign as well as securing a platform for an article highlighting Volaris and targeting it's prospects who utilize the platform.

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Twinpro Graphics
Lead Designer & Project Manager (Mar 2017 - Apr 2021)

At TwinPro Graphics I was responsible for handling big corporate accounts as well as managing a group of designers to delegate client projects. This ranged from pre-press to post production, to web design. My day-to-day activities included designing and rendering 3D mock ups of products as well as packaging, creating digital ads for the web and social media, and over seeing the production department ranging in printing to web development. I directly dealt with the account executives of our clients, and managed the projects based on  our client’s direction.

Clients I worked with at this company:
 

• Little Caesars (print and advertising)

• Burnbrae Farms (Layout design, print and packaging) 

• Bausch + Lomb (Corporate Identity, packaging, and web ads)

• Johnson & Johnson (campaign roll outs).

Acumen Visual Group
Graphic Design & Production (Nov 2014 - Oct 2016)

At Acumen, I worked in the production department with a range of duties. I handled the file preparation, the build and detailing of way finding signage, and the installation of way-finding signage. My day-to-day was answering client emails, preparing files for print, and detailing signs.

Clients I worked with at this company:
 

• Redbull (Entrance Signs)

• UOT (way-finding signage)

• AGO (Museum design and literature signs)

Century Signs
Graphic Designer (Jun 2014 - Nov 2014)

At Century Signs I was their main designer and web developer. I worked on website design and branding development. My day-to-day was maintaining the company’s website, and installing client’s signs on site. Projects I worked on were mainly small businesses across Ontario.  I used all the programs in the adobe suite. I mainly used Illustrator, InDesign, Photoshop, and Sublime coding.

Humber College
Junior Graphic Designer (Sept 2010 - Jan 2013)

I was hired on at Humber College during my school semester, to work on student projects and create designs for the school. My day-to-day was to help students with adobe programs, build forms PDFS, and design the student’s portion of the website for online entries. I used all the programs in the adobe suite. I mainly used Illustrator, InDesign, Photoshop, Sketch and Flash. 

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